题目内容：

In 2012 my wife and I decided to open our bookstore in spite of unfavorable situations. The challenges facing small bookstores were-and remain-significant. Apart from the obvious rise in online selling, the increase in the popularity of e-books has negatively affected independent providers.

The question is why a new, small-scale（小规模的）provide would voluntarily enter such a challenging market? From a personal view, our reasoning was sound: we wanted to share our love of great books and reading for pleasure with as many like-minded people as possible.

Having done our homework, one thing became clear. In order for us to succeed, we would have to offer something that none of our larger competitors already provided. And so we started the Willoughby Book Club. We set up our website in the summer of 2012, and we haven’t looked back.

The idea of service is simple. We offer a range of book subscription gift packages, available in three-month, six-month and 12-month options. Our customers choose a package, tell us a little about the person they’re buying it for, and we use this information to send the receiver a hand-picked, gift-wrapped book once a month. We also recently decided to give one new book to Book Aid International for every gift subscription sold. These books are sent out to sub-Saharan Africa, supporting the educational work there. Within four months of starting out, we won the Young Bookseller of the Year Award at the 2013 Bookseller awards.

Our brief journey from new booksellers to award receivers has been challenging and rewarding. The biggest thing we’ve learned is that, despite the pressures facing independent providers, there is a place for them in the UK market. It’s just a question of finding it.

1.What challenges do the couple have to face when opening their bookstore?

A. Their bookstore is in an unfavourable place.

B. They are short of money and manpower.

C. Their books tore has limited great books.

D. Online selling and e-books are gaining popularity.

2.What does the underlined word “sound” in Paragraph 2 mean?

A. accurate    B. controversial

C. reliable    D. safe

3.In order to succeed, the couple have taken practical measures except ________ .

A. setting up a book club

B. building their website

C. sending the customers gifts every month

D. aiding some Africans by giving them new boos

4.What’s the author’s opinion on being an independent provider?

A. It is anything but challenging.

B. It is difficult but worth it.

C. It is too difficult to succeed.

D. It is just a question.