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Do you prefer reading an e-book or a physical version? It might be a surprise, but for most people, ...
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Do you prefer reading an e-book or a physical version? It might be a surprise, but for most people, old school print on paper still wins.
Publishers of books in all formats made almost $26 billion in revenue (收益) last year in the U.S., with print making up $22.6 billion and e-books taking $2.04 billion, according to the Association of American Publishers’ annual report 2018. Those figures include trade and educational books, as well as fiction.
While digital media has developed quickly, people still love to own physical books, according to Meryl Halls, managing director of the Booksellers’ Association in the U.K. “I think the e-book bubble has burst somewhat. Sales are flattening off. The physical objects are attractive.” she said.
People love to display their books, Hall added. “The book lover loves to have a record of what they have read. It’s about signaling to the rest of the world and about decorating your home, because people want to use it to indicate something about themselves.” And for Halls, there is also a desire to escape the screen. Part of the reason is that it’s harder to have an emotional relationship with what you’re reading if it’s on an e-reader.
As for the future of books, all formats will continue to be in demand, says Jacks Thomas, director of the London Book Fair. “People always need knowledge and people always need stories, so from that point of view, the book industry, in whatever format, has a strong future,” she says.
1.What do we know from the passage?
A.E-books help escape the screen.
B.Publishers of books like e-books.
C.Details are more accurate in physical books.
D.Print books make a bigger profit than e-books.
2.What does the underlined phrase “flattening off” mean?
A.Cutting down.
B.Being controlled.
C.Stopping growing.
D.Keeping increasing.
3.Why do people prefer physical books?
A.They are a signal of the world.
B.They are used to build houses.
C.They help people record something.
D.They are good to strengthen a relationship.
4.Which is Jack’s idea about the book industry?
A.Its future promises to be good. B.Books won’t be needed.
C.No different formats coexist. D.Digital media will replace physical books.
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