题目内容：

阅读下面材料，在空白处填入适当的词（1个单词）或括号内单词的正确形式。

The fast food chain1.(former) known as "Maidanglao" recently changed its name to "Jingongmen",2.translates to "Golden Arches."

Its previous name was3.rough translation of its original English name and4.(use) since the brand opened its first China outlet in 1990. "Maidanglao" literally(字面地)5.(mean) "wheat serves labor.”

But are6.(consumer) loving it. Apparently not. Sixth Tone reports that netizens are making fun of the name,7.(joke)"Jingongmen sounds like a name for a Peking duck restaurant or a8.(tradition) Chinese medicine store."

The name change officially took place9.October 12, 2017 and will only be for company licensing purposes. The Paper notes that the company's main investor operation10.(change)its name to "Golden Arches China Management Limited" in August.