题目内容：

What’s in a logo?

What attracts customers?1. It is not only the image provided by the packaging that counts but the whole corporate identity (企业形象) of the company.

There are now many products and services on the market which are similar in content though produced by different companies. It is important, therefore, for a company to distinguish itself from its competitors by having a strong company image which is immediately recognizable.

Logos are part of this image.2. The logo establishes a visual identity for the company, just as different groups of young people express their identity through hairstyles and clothes. All groups from all cultures and throughout the ages have used colours and symbols to show their identity.

3. Some colours may be connected with coldness in one culture and with warmth in another; some colours represent life in one culture but death in another. International companies have, therefore, to make sure that their logos will not be misunderstood or misinterpreted in different countries.

The logos of large international companies are instantly recognizable throughout the world.4. The design of the words “Coca Cola” has not changed since 1886, although the surrounding design has been changed from time to time.

Companies need to have a strong corporate identity. The logo helps to promote this image and to fix it in the minds of the consumers.5.

A.One of the most famous logos is that of Coca Cola.

B.Colour isn’t a strictly visual element; it’s very psychological.

C.In different cultures, different colours carry different meanings.

D.Logos, therefore, need to be original and to have impact and style.

E.There was a time when Coca Cola was struggling a bit with brand recognition.

F.Obviously the quality of a product does, but visual images contribute a great deal.

G.They are symbols which often include a name or the first letters of it to identify a company.