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急!英语翻译高手请进．帮帮啊,同志们!Is your ad being limited in its impact by
题目内容：
急!英语翻译高手请进．帮帮啊,同志们!
Is your ad being limited in its impact by competion from other ads run by your own company ? If you are a multi-product , multi-brand company , the answer is almost certainly “yes”.A Toyota Corolla commercial competes against ads for other vehicles manufactured by Ford ,GM ,Nissan ,BMW or Volvo.It is not as obvious , but nevertheless real ,that it also competes with all other ads screened by Toyota itself in the same week .These,too,are competing for consumer’ mind and memory .
Commercials aimed at audiences with high involvement may be less subject to these effects than those aimed at audiences with low involvement.8 This is because , in high-involvement situations , the consumer may consciously and deliberately process the message in such a way as to make consciously and deliberately process the message in such a way as to make it more resistant to forgetting . That is, it gets filed in a careful way that anticipates a future need to retrieve it . With high-involvement messages , the viewer anticipates a future need to use the intfomation , unlike low-involvement messages
急!英语翻译高手请进．帮帮啊,同志们!
Is your ad being limited in its impact by competion from other ads run by your own company ? If you are a multi-product , multi-brand company , the answer is almost certainly “yes”.A Toyota Corolla commercial competes against ads for other vehicles manufactured by Ford ,GM ,Nissan ,BMW or Volvo.It is not as obvious , but nevertheless real ,that it also competes with all other ads screened by Toyota itself in the same week .These,too,are competing for consumer’ mind and memory .
Commercials aimed at audiences with high involvement may be less subject to these effects than those aimed at audiences with low involvement.8 This is because , in high-involvement situations , the consumer may consciously and deliberately process the message in such a way as to make consciously and deliberately process the message in such a way as to make it more resistant to forgetting . That is, it gets filed in a careful way that anticipates a future need to retrieve it . With high-involvement messages , the viewer anticipates a future need to use the intfomation , unlike low-involvement messages
Is your ad being limited in its impact by competion from other ads run by your own company ? If you are a multi-product , multi-brand company , the answer is almost certainly “yes”.A Toyota Corolla commercial competes against ads for other vehicles manufactured by Ford ,GM ,Nissan ,BMW or Volvo.It is not as obvious , but nevertheless real ,that it also competes with all other ads screened by Toyota itself in the same week .These,too,are competing for consumer’ mind and memory .
Commercials aimed at audiences with high involvement may be less subject to these effects than those aimed at audiences with low involvement.8 This is because , in high-involvement situations , the consumer may consciously and deliberately process the message in such a way as to make consciously and deliberately process the message in such a way as to make it more resistant to forgetting . That is, it gets filed in a careful way that anticipates a future need to retrieve it . With high-involvement messages , the viewer anticipates a future need to use the intfomation , unlike low-involvement messages
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